Thearf.org
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The ARF, Advertising Research Foundation -
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Overview Membership Board News Press Releases Jobs & Internships Contact the ARF FAQ Annual Convention Audience Measurement Great Mind Awards Ogilvy Awards Past Events Webcasts Speaking Opportunities Advertising Effectiveness Audio Engagement Emerging Media Experiential Marketing Media Effectiveness Multicultural Advertising Online Media Online Research Quality Print Video & Electronic Media Youth Roy Morgan Info Center Publications Initiatives Resources My ARF Join the ARF | ARF PowerSearch Roy Morgan Info Center Journal of Advertising Research “Foundations of Quality” Initiative Launched by ARF Online Research Quality Council Newest Members Highlight Growing Impact of The ARF ARF Taps New Research Chief, Suggests Shift from Engagement to Brand Focus “Foundations of Quality” Initiative Launched by ARF Online Research Quality Council A major industry-wide initiative – “Foundations of Quality” – designed to provide knowledge-driven answers to client questions about the overall quality and effectiveness of online market research, was launched today by the Advertising Research Foundation (ARF) Online Research Quality Council (ORQC), it was jointly announced by Robert Barocci, ARF President and CEO, and Robert Tomei, Chairman of the ARF/ORQC, and President, TNS-U. S. Areas of Expertise & Global Director of Access Panels. Read More Benefits of Joining the ARF Member List Become a Member Member Testimonials Artie Bulgrin (Chair) – SVP Research & Sales Department, ESPN, Inc. Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides media and market research services to all divisions of the company on an international basis. Read More The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. More about The Advertising Research Foundation » Journal of Advertising Research Online Advertising Playbook Learning from Winners Rethink 2008 Program Guidelines for Market Research The Impact of Characters & Celebrities on Kids & Teens Full Episode Streaming In-store Ad Measurement The industrys leading source for research on advertising effectiveness. Learn More Market-by-Market: The Power and Precision of MRI Applied to Local Markets Sign up for news about events, webcasts and councils. © 2008 The Advertising Research Foundation. All rights reserved. Privacy Policy Terms of Use....Read More
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The ARF is the premier foundation in the advertising industry for creating, aggregating, synthesizing and sharing knowledge.
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advertising, research, councils, advertising research, synthesize
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The ARF, Advertising Research Foundation - Home meteor.tracking.track('1fd353c1-8208-4ac9-a61e-78110454ec6f'); Overview Membership Board News Press Releases Jobs & Internships Contact the ARF FAQ Advertising Week 2010 Audience Measurement 5.0 Industry Leader Forum Re:think 2010 Social Media Bootcamp Thought Leader Series Great Mind Awards Ogilvy Awards Future Events Past Events Member-Hosted Events Speaking Opportunities Webcasts Advertising Effectiveness Audio Digital Media Engagement Multicultural Online Research Quality Print Research Transformation Shopper Insights Social Media Video Youth 360 Media and Marketing Knowledge Center Books and Publications Conference Videos Initiatives Resources Research Reviews My ARF Join the ARF | ARF PowerSearch Knowledge Center Journal of Advertising Research Register now for August 12 QeP Workshop – Seats are limited!Highlights from Audience Measurement 5.0 ARF Concludes Audience Measurement 5.0 Audience Measurement 5.0 Day Two Keynote: Artie Bulgrin on Cross-Platform MeasurementRegister now for August 12 QeP Workshop – Seats are limited! Are you sure your online research is valid? If you and your research partners take the ARF Online Quality Enhancement Process (QeP) Workshop ... you will be. Join over 30 companies who have so far participated in the Pilot Study or a Workshop. Attend our next ARF QeP Workshop on August 12. Read More var addthis_config = { services_compact: 'email, facebook, twitter, digg, delicious, google, reddit, print, more', services_exclude: 'live', ui_delay: 200 } Conferences & Workshops AUG 12 – Quality Enhancement Process Workshop OCT 27 – Social Media Bootcamp OCT 28 – Industry Leader Forum Councils AUG 3 – Research Transformation AUG 17 – Youth AUG 19 – Video AUG 26 – Online Research Quality SEP 27–29 360 Media and Marketing Multicultural People Social Media Webcasts AUG 5 – How do you sell relief? Plan Ahead ARF Future Events » Sign up for ARF email updates » ARF Announces New Consulting Role For CRO, Joel Rubinson Read More Craig Gugel appointed Chief Research Officer at LogicLab Inc. Read More David Marans Joins ARF As EVP Media Read More ARF Social Media Insights: Can Social Media Effectively Track Influence Read More Bob Barocci Interviewed at Re:think 2010 play Rethink 2010 Video: Using Crowdsourcing for Unstructured Market Research play Inspiring Better Brands play Joel Rubinson on Marketing Research What if it all STARTS with the purchase? Read More ARF Career Center The new online resource for advertising-, marketing- and research-related jobs that drive business success and career growth. Read More ARF Research Reviews Validate and improve your research methods, tools, and innovations – your 'stamp of approval' on innovative research tools and methods. Read More An Analysis of Real World TV Advertising Tests: A 15-Year Update Hu, Lodish and Krieger’s award winning Journal of Advertising Research paper. Read More Re:think 2010 David Ogilvy Awards Great Mind Awards Industry Leader Forum Thought Leader Series ARF Videos Morning Coffee Publications Journal of Advertising Research Membership © 2008 The Advertising Research Foundation. All rights reserved. Privacy Policy Terms of Use _uacct = "UA-1568247-1"; urchinTracker();
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