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The ARF, Advertising Research Foundation -

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Overview Membership Board News Press Releases Jobs & Internships Contact the ARF FAQ Annual Convention Audience Measurement Great Mind Awards Ogilvy Awards Past Events Webcasts Speaking Opportunities Advertising Effectiveness Audio Engagement Emerging Media Experiential Marketing Media Effectiveness Multicultural Advertising Online Media Online Research Quality Print Video & Electronic Media Youth Roy Morgan Info Center Publications Initiatives Resources My ARF Join the ARF | ARF PowerSearch Roy Morgan Info Center Journal of Advertising Research “Foundations of Quality” Initiative Launched by ARF Online Research Quality Council Newest Members Highlight Growing Impact of The ARF ARF Taps New Research Chief, Suggests Shift from Engagement to Brand Focus “Foundations of Quality” Initiative Launched by ARF Online Research Quality Council A major industry-wide initiative – “Foundations of Quality” – designed to provide knowledge-driven answers to client questions about the overall quality and effectiveness of online market research, was launched today by the Advertising Research Foundation (ARF) Online Research Quality Council (ORQC), it was jointly announced by Robert Barocci, ARF President and CEO, and Robert Tomei, Chairman of the ARF/ORQC, and President, TNS-U. S. Areas of Expertise & Global Director of Access Panels. Read More Benefits of Joining the ARF Member List Become a Member Member Testimonials Artie Bulgrin (Chair) – SVP Research & Sales Department, ESPN, Inc. Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides media and market research services to all divisions of the company on an international basis. Read More The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. More about The Advertising Research Foundation Â» Journal of Advertising Research Online Advertising Playbook Learning from Winners Rethink 2008 Program Guidelines for Market Research The Impact of Characters & Celebrities on Kids & Teens Full Episode Streaming In-store Ad Measurement The industrys leading source for research on advertising effectiveness. Learn More Market-by-Market: The Power and Precision of MRI Applied to Local Markets Sign up for news about events, webcasts and councils. © 2008 The Advertising Research Foundation. All rights reserved. Privacy Policy Terms of Use....Read More

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cassandra@theARF.org

taddy@theARF.org

inna@theARF.org

bschachter@theARF.org

kmcsorley@theARF.org

zena@thearf.org

ckosar@theARF.org

ckosar@theARF.org

ncordova@theARF.org

Catherine@thearf.org

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The ARF is the premier foundation in the advertising industry for creating, aggregating, synthesizing and sharing knowledge.

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advertising, research, councils, advertising research, synthesize

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Categories: Advertising | Research | Councils | Advertising research | Synthesize

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The ARF, Advertising Research Foundation - Home try{_mobify("http://m.thearf.org/");} catch(err) {};  meteor.tracking.track('1fd353c1-8208-4ac9-a61e-78110454ec6f');   Overview Membership Board News Press Releases Jobs & Internships Contact the ARF FAQ Advertising Week 2010 Audience Measurement 5.0 Industry Leader Forum QeP Workshop Re:think 2010 Social Media Bootcamp Thought Leader Series Great Mind Awards Ogilvy Awards Future Events Past Events Member-Hosted Events Speaking Opportunities Webcasts Advertising Effectiveness Audio Digital Media Engagement Multicultural Online Research Quality People Print Research Transformation Shopper Insights Social Media Video Youth 360 Media and Marketing Knowledge Center Books and Publications Conference Videos Initiatives Resources Research Reviews My ARF Join the ARF | ARF PowerSearch Knowledge Center Journal of Advertising Research ARF Industry Leader Forum: Discovering Consumer InsightsARF Councils at Advertising Week 2010Goodbye to a LegendThe ARF Unveils Single Sign On SystemARF Industry Leader Forum: Discovering Consumer Insights Register by September 24 to save $100 with our Early Bird rate » October 28, 2010 • Register now to save $100! The ARF is pleased to announce our Industry Leader Forum dedicated to discovering consumer insights will be held on October 28, 2010 at the New York Athletic Club. Headline speakers include: Donna Goldfarb, Unilever; Beth LaPierre, Eastman Kodak; Charles Mohs, Pfizer; Drew Westen, Emory University and Author of The Political Brain and Susan Whiting, The Nielsen Company. Read More var addthis_config = { services_compact: 'email, facebook, twitter, digg, delicious, google, reddit, print, more', services_exclude: 'live', ui_delay: 200 } Login to My ARF to access ARF member-only services and tools. PowerSearch Morning Coffee Knowledge@Hand Research Request Journal of Advertising Research Access via My ARF » About ARF Knowledge Center » Conferences & Workshops SEPT 22 – Quality Enhancement Process Workshop OCT 27 – Social Media Bootcamp OCT 28 – Industry Leader Forum Councils SEPT 14 – Video SEP 27 – 360 Media and Marketing SEP 28 – Multicultural SEP 28 – Engagement SEP 29 – People SEP 29 – Social Media Webcasts SEPT 15 – AM5.0 Keynote: The Media Landscape: Measuring The Human Experience SEPT 22 – Online Ad Insight ... Who, What and Why? SEPT 23 – Bridging the Relevancy Gap: Moving Consumer Insights from Tactics to Strategy OCT 6 – Creating Online Communities ... You Have Need and the Tools! OCT 14 – The Marketing Mix Modeling Breakthrough: A First Look at GfK MRI’s Granularity Plan Ahead ARF Future Events » Sign up for ARF email updates » Call For Papers – Advertising Ethics Read More ARF Announces Return of Bill Cook Read More ARF Announces New Consulting Role For CRO, Joel Rubinson Read More Craig Gugel appointed Chief Research Officer at LogicLab Inc. Read More Bob Barocci Interviewed at Re:think 2010 play Rethink 2010 Video: Using Crowdsourcing for Unstructured Market Research play Inspiring Better Brands play Joel Rubinson on Marketing Research Is brand awareness a useful research measure in an era of digital and shopper marketing? Read More ARF Career Center The new online resource for advertising-, marketing- and research-related jobs that drive business success and career growth. Read More ARF Research Reviews Validate and improve your research methods, tools, and innovations – your 'stamp of approval' on innovative research tools and methods. Read More An Analysis of Real World TV Advertising Tests: A 15-Year Update Hu, Lodish and Krieger’s award winning Journal of Advertising Research paper. Read More Re:think 2010 David Ogilvy Awards Great Mind Awards Industry Leader Forum Thought Leader Series ARF Videos Morning Coffee Publications Journal of Advertising Research Membership © 2008 The Advertising Research Foundation. All rights reserved. Privacy Policy Terms of Use _uacct = "UA-1568247-1"; urchinTracker();

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