R.A.C.E to success: A strategic framework to win at SEO – Search Engine Land

Processing…Please wait.
Search Engine Land » Google » Google: SEO » R.A.C.E to success: A strategic framework to win at SEO
SEO can be broken down into clear, repeatable steps.
We know that:
In this way, optimizing for SEO can be distilled into four stages:
Want to learn a repeatable, step-by-step marketing program that will allow you to develop and implement a successful digital marketing strategy? This will be the first article of a new series that will deliver just that. This article will provide a general outline of the “what” and “how.” Future installments will go into much more detail.
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.
Before starting any SEO campaign, you need to spend a significant amount of time researching.
Here are a few key elements to examine at the start of any campaign:
Now that all the background research is complete, it’s time to move on to the auditing stage. You’ll need to perform several audits to ensure your site has all the correct elements. 
Now that all of the foundational research is in place, you can move on to the fun part: creating captivating, compelling content.

Finally, you have all the building blocks to watch your website thrive and watch your traffic grow. You should be watching your site traffic, rankings and revenue increase at this final stage. You’ve done all the hard work and can now build on your success. At this final stage, you’ll want to focus on empowering your customers to trust you and become your customer.

You can never rest on your laurels when it comes to your SEO strategy. It’s important to continuously build content, outreach and monitor the performance of your website. Google is constantly changing its algorithms, so it’s important for you to keep monitoring trends and to modify your website accordingly.
Here are some of the biggest shifts:
This article has given you an outline of the elements required to establish a successful SEO campaign. However, the devil is in the details.
The articles to follow in this series will go through each of the elements mentioned above, with in-depth information and processes to accomplish each of these stages.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 8-9, 2022: Master Classes (virtual)
June 14-15, 2022: SMX Advanced (virtual)
November 15-16, 2022: SMX Next (virtual)
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
5 Proven Ways to Boost Funnel Conversion Rates in 2022
Master the Art of Agile Research to Iterate, Innovate and Grow
Top Data and Analytics Trends for the Digital-First Marketer
Enterprise SEO Platforms: A Marketer’s Guide
Enterprise Identity Resolution Platforms
Email Marketing Platforms: A Marketer’s Guide
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Enterprise Digital Experience Platforms: A Marketer’s Guide
Enterprise Call Analytics Platforms: A Marketer’s Guide
Rethinking RFPs for ESPs
It’s Time to Ditch your ESP
The Essential Guide to Content Management
Forrester ReportWith an introduction by Cloudinary:Harnessing the Benefits of Your Brand’s Visual Media
The DAM Practitioners Playbook
Receive daily search news and analysis.
Processing…Please wait.
© 2022 Third Door Media, Inc. All rights reserved.

source

Leave a Comment